Lindsey Thompson's Blog

Skimming Emails

Posted on: September 4, 2010

At the CBJ, we host an event called 40 under 40 which honors young professionals.  Last week I contacted the man my boss wanted for the keynote speaker.  He didn’t get back to me so I wrote him an email saying that we wanted him to speak and all the details of the event and asked if he would be interested.  Later that day he wrote back with a quick “Lindsey, I’m 57, I’m out.”  What?!  I guess he thought we were inviting him to be one of the 40 under 40.  Lesson learned:  Always put exactly what you want in the subject of the email.

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